- the newspaper stand and “collections”;
- what my wife is collecting;
- children, the great freeloaders.
One of the most ridiculous contemporary phenomena on the Romanian market, successful, however, among the young, seems to me to be the “collection” of empty yoghurt containers of a certain manufacturer.
It is imperative that the censorship begin first of all with the parents, who must nip the evil in the bud: we do not collect empty containers. Period.
With difficulty but unbelievably, the Romanian philately is still operating in every big city. And you can always direct your nephews and nieces and children towards this passion. They will learn things more easily than with google and they will enjoy receiving the “envelope of surprise stamps.” The reticence with which this advice is usually received shows in the famous reply from the parents: “he gets bored easily.” I don’t want to theorize on education here, but I think that if you will sit for a little bit next to the child, tweezers and stamp book at the ready, the second time she will pick up the project on her own initiative.
Thus do not give in to the traps of marketing (versus your own melancholy) only for the sake of seeing your children happy. They are happy anyway, because they are children, not because they have, in the classroom (?!) or at home, a “collection” of empty yoghurt containers, with famous characters in different stances.
The second type of visible aggression of the minds of the little ones are the “collections” of playing cards: dad buys a can of tuna, a Brifcor carbonated drink and a brand X shoe polish so that you may receive when you pay, depending on the number of points, many little colored cards, “collectible” for the young devil at home (or an extra envelope if you smile nicely to the cashier).
Here the problem becomes more complicated: if the marketing company in question operates on a large enough territory, in at most one month from their launch on the market, the playing cards will begin to be “transacted” during all the school recesses, in all the cities in which the franchise operates.
The history of this type of company is old and is not a Romanian invention. Even in the 1970s such cards were “collected” (some of us had Pelé at home).
The idea is not to create a dependence on such marketing companies, and not to play pointlessly into the hands of salespeople, going from one “collection” to another. Discourage children as much as possible from asking grandparents, aunts and all other (excuse me) suckers around them to buy exclusively from store X so that they may receive the colorful cards. You can offer them the alternative to buy THEMSELVES with their own piggybank money from store X so that they may also get the playing cards. And then you will see that they will quickly stop wasting THEIR OWN money. And don’t forget the stamps!
Until next time,
T. C. & E.