- the newspaper stand and “collections”;
- what my wife is collecting;
- children, the great freeloaders.
I define the collectible object here according to my "personal" dictionary: the object that, belonging to a series of objects that are similar or have a common denominator, constitutes together with these a series of objects valuable in and of themselves and also as a collection, a value augmentable with the passage of time. Excuse me, it’s a collector’s way of talking.
I don’t want you to misunderstand me. All these “collections” at anyone’s disposal can be bought; however, they will never possess a transactional value. And we can buy them for the pleasure of spending our money in this manner. It is one of the classical applications of marketing campaigns aimed at the feelings of the target population – the buyer with a small to medium income, aged between 30 and 50, of both sexes. Who might this population be? The Romanian who in his childhood ran around unsupervised with the house key around his neck, had a herbarium, an insectarium, and stamps, who played Țomapan (a geography game) or Battleship during class, and (excuse me) spit-hide-and-seek during recess. Target acquired. Target hit.
Until next time,
T.C. & E.